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Plusthirtynine is the label from London-based, Naples-born designer Serena Di Marino.

Around the turn of the millennium, Serena won the the prestigious “Riccione Moda Italia” competition which awarded her an internship at La Perla, and soon after a job as junior designer. A few years later, she packed her bags and moved to London to start her own label. Because that’s what adventurous women do.

The first plusthirtynine collection was shown in Paris during fashion week and she’s been back since to show a second time. Her clothes, made mostly in high quality jersey, exude femininity, strength, and flirty thoughts in a classically fashion forward manner. Serena seems to instinctively understand the good design isn’t just about making beautiful clothes, it’s about making beautiful clothes that also flatter a woman’s body and can be worn without making it look like she’s trying too hard.

You can’t buy plusthirtynine in stores but you can find them at www.Polyvore.com and www.notjustalabel.com

All images from http://plusthirtynine.virb.com